Imagine if you could speak all 11 languages fluently.
Fluent shows you where in South Africa people speak the language your ad is in, down to the ward, and turns that into a targeting file for Meta. Eleven languages, 4,392 wards. For Black Friday we are running it at 40% off management, with the creative and the translation included.
Tell us which brand and roughly what the Black Friday budget looks like. We come back inside one business day with the plan, the languages it should run in, and the price.
91.3% of South Africa does not speak English at home.
Almost every brand in the country advertises as if it did. Fluent is the planning and buying layer that opens the other 91.3%. Pick one of the eleven spoken official languages, aim it with any of 64 filters, and Fluent returns the audience, what a budget buys against it, and the targeting file for the platform running it. Broadbrand composes the creative in every language and runs the campaign.
All eleven spoken official languages, one at a time or several at once. Set the floor an audience must clear to enter the buy: a low floor buys size, a high floor buys concentration. Clusters group Nguni and Sotho-Tswana, so one creative can serve a family of languages.
Household income, personal income, age band, employment, internet on a cell phone, television, satellite television, a car in the home, population and density. Set a floor, a ceiling or a band on each, and stack as many as the brief needs.
What a budget delivers in impressions, reach, frequency and cost per person reached, with the model printed alongside the number. Every plan saves under a client name, so it reopens, changes and re-exports later.
A vernacular campaign fails on creative more often than it fails on targeting. Broadbrand composes every language version of every format from one master, written for the language rather than translated into it, and dynamic creative serves the right version. One line item runs the whole country.
- +isiZulu, 40% floor, national, all ages
- +11.78m speakers, 8.48m addressable
- +R100k returns 486,000 people reached at 1.03 frequency
- +Nguni cluster, 50% floor, national, 15 and over
- +22.23m speakers, 11.48m addressable
- +One creative family covers isiZulu, isiXhosa, siSwati and isiNdebele
- +isiXhosa, 40% floor, City of Cape Town
- +Internet on a cell phone at 10% and over
- +1.43m speakers, 1.03m addressable
- +isiZulu, 40% floor, Gauteng
- +Household income over R76,400 at 25% and over
- +Income and language combine in one filter stack
What comes out: Audience list, Targeting file, Client PDF, Audience profile across all 64 filters, Language mix of the audience you selected.