Three products. One customer graph.
Xanite is a brand with three products that share a customer graph, an identity-resolved profile and a consent layer.
Xanite Core
The richest customer data in the building, finally reaching marketing.
Xanite Core is the foundation. A customer data platform, a consent management platform, marketing automation, and a built-in Customer Voice layer for NPS, CSAT and surveys. Identity-resolved profiles. Real-time audiences from real behaviour. Consent enforced at the data layer, not at send time.
Identity-resolved profiles, continuously updated from CRM, app, web, point-of-sale, support and external feeds. Built on an event-streaming spine, not a nightly batch.
Consent captured per channel and purpose, timestamped and withdrawable. POPIA, GDPR and CCPA out of the box. Every send re-checks before it goes out.
Real-time journeys, multi-channel orchestration, message templates and frequency control. WhatsApp, USSD, SMS, email, push, in-app. Live from the first event.
NPS, CSAT and custom surveys baked into the data layer. Responses become attributes. Attributes trigger journeys. Listen, enrich and act in one loop.
- +CDR ingestion, ARPU analytics, subscriber lifecycle
- +28+ pre-built segments, win-back and churn-risk journeys
- +USSD, WhatsApp and SMS-first channels
- +Members-first journeys across the policy lifecycle
- +Renewal, claims and benefit-use triggers
- +POPIA-compliant by location, not by paperwork
- +Transaction-triggered onboarding and cross-sell
- +Salary, balance and product-holding segments
- +Compliance-first messaging with audit trails
- +Cart, browse and post-purchase journey templates
- +RFM segmentation and product affinity
- +Order, review and lifecycle message templates
Works with: Salesforce, HubSpot, Shopify, Klaviyo, Braze, Segment, Snowflake, BigQuery, Postgres, Twilio, Meta, Google Ads.
Xanite RM
Turn shopper traffic into a supplier-funded revenue line.
Xanite RM is a retail media platform built for value retailers. Every shopper segment is also a media audience. Onsite, in-store, offsite and owned channels run as one network. Impression-to-basket on a single shopper ID. Closed-loop attribution that proves the sale, not the click.
Audiences built once in Xanite are activated everywhere. Onsite sponsored placements, in-store screens, offsite via DV360 / Meta / TikTok, and owned email / push / WhatsApp. Build once, activate anywhere.
Impression, click and basket linked on one shopper ID. Deterministic, not modelled. Suppliers see the sales they would not have made, with control / exposed cohorts, halo on adjacent SKUs and brand-lift triangulation.
Self-serve for long-tail brands. Managed service for strategic accounts. Programmatic via DV360, Meta, TikTok and DSP integrations. Long-tail margin and flagship pricing on the same platform.
First-party shopper IDs power addressability when third-party cookies are gone. Brand-safe inventory, premium placements, no open-web risk.
- +Sponsored search on app and web
- +Sponsored category and PDP placements
- +Sponsored homepage and landing banners
- +Aisle and queue digital screens
- +Receipt media on till slips
- +Sampling, shelf-edge and storefront-window activations
- +Retailer audiences syndicated to Meta, Google, TikTok, DV360
- +Lookalike and suppression audiences from first-party shopper data
- +CTV and OOH against retail cohorts
- +Sponsored placements in email, push and SMS
- +WhatsApp messaging audiences for permissioned brands
- +Loyalty and value-message comms inventory
Works with: Google DV360, The Trade Desk, Meta, TikTok, Google Ads, GAM, Magnite, PubMatic, Shopify, WooCommerce, POS feeds.
Xanite B2B
B2C-scale targeting and intelligence, applied to your most valuable B2B relationships.
Xanite B2B is the CRM killer. Continuous, event-driven coverage replaces periodic review meetings. One Coverage Console spans Markets, Lending, Advisory and Transactional. Share-of-wallet, early-warning, cross-sell and next-best-product are scored per client and routed to the named owner with SLA and evidence.
The Coverage Console gives the banker everything: positions, behaviour, signals, next-best-action and the evidence behind it. Markets, Lending, Advisory and Transactional, on one screen.
Event-driven triggers fire on real signals — drawdowns, large payments, market trades, rating actions, news, network moves — the moment they happen. Quarterly reviews become summaries, not the workflow.
Next-best-product scored per client using behaviour, peers and external signals. Ranked and explained. The first conversation about B happens while A is still warm.
Anomaly models and ML scores detect deterioration while there is still something to do about it. One quarter of lead time can be the entire provision.
Multi-level approvals for material outreach. Data residency by region. Every signal, score and action immutably logged. SOC2-certified, regulator-ready evidence.
- +Wallet share, wallet gap, concentration and early-warning at a glance
- +Signals across Markets, Lending, Advisory, Transactional
- +Templated, governed outreach with audit trail
- +Household-level relationship views
- +Life-event triggers and advisor playbooks
- +Cross-sell across investments, lending and protection
- +Renewal-risk and cross-class opportunity scoring
- +Claims-pattern signals into retention workflow
- +Broker-level pipeline and SLA tracking
- +Account-level usage and contract anomalies
- +Cross-product cross-sell for fixed, mobile and cloud
- +Renewal early-warning with reason codes
Works with: Salesforce, Microsoft Dynamics, Bloomberg, Refinitiv, Avaloq, Murex, Core banking feeds, Market data feeds, Snowflake, BigQuery, S3.
What people ask before they buy.
- What is Xanite?
- Xanite is a Broadbrand-owned martech platform made of three products that share a single customer graph. Xanite Core covers the CDP, content management, marketing automation and customer voice surfaces. Xanite RM is the retail media platform that turns first-party audiences into sellable advertising inventory. Xanite B2B is a coverage console built for relationship businesses where a conventional CRM is the wrong shape.
- How is Xanite B2B different from a normal CRM?
- A CRM is built around a weekly review cadence — sales reps enter calls, opportunities and next steps, and a manager reviews them periodically. Xanite B2B treats the relationship as a continuous stream of signals (wires, drawdowns, market moves, news, board changes) and interrupts the banker when a signal is material. The CRM remains the system of record for accounts and contacts. Xanite B2B is the daily workflow surface and the audit trail of every action taken on the back of a signal.
- Does Xanite integrate with our existing martech stack?
- Yes. Xanite Core is designed to sit alongside an existing email platform, ad stack, analytics tool and data warehouse rather than replace them. Out-of-the-box connectors cover most South African banking, telco and retail stacks. Custom integrations to in-house systems are part of the standard implementation, not an add-on.
- Who builds and operates Xanite?
- Broadbrand builds and operates Xanite end-to-end inside Digital Solutions Group. Strategy, product, engineering, deployment and support are all under one roof, headquartered in Johannesburg and Cape Town. There is no third-party reseller layer between the platform and the customer.
- How is Xanite priced?
- Xanite is licensed annually, scaled to the size of the customer base and the number of active products. Implementation is a one-time professional services fee. There is no per-seat charge for internal users on Xanite B2B, and no per-impression charge on Xanite RM beyond a platform fee. Contact us for a concrete quote against a defined scope.