Services

Five disciplines, compounded.

Most agencies pick a lane. We cover the full stack between brief and revenue. Which means our marketing knows the data, our data knows the ads, and our ads talk to the storefront.

Start a project →See the disciplines ↓
01
AI-enhanced marketing

Digital Agency

Strategy, creative, and performance. Built around models that learn what your customer wants before they do. We use AI in the work itself, not as a separate department.

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What we deliver
  • + Brand & positioning
  • + Performance marketing
  • + Content production
  • + Creative ops
  • + Always-on testing
  • + Model fine-tuning
Recent outcome

Recent: 60% lower cost per incremental customer on a national retail account.

Not in scope

Pure PR retainers and traditional ATL media buying. We partner for those.

02
Platforms we build, not just plug in

Martech

We don't just plug in martech. We build it. Xanite Core for customer data, consent, automation and Customer Voice. Xanite RM for retail media. Xanite B2B for the CRM killer. Persaic for AI product imagery and video.

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What we deliver
  • + Xanite Core (CDP · CMP · MA · Voice)
  • + Xanite RM (retail media platform)
  • + Xanite B2B (the CRM killer)
  • + Persaic (product imagery + video)
  • + Stack architecture
  • + Ops & governance
Recent outcome

We design, build and operate the platforms we sell. Pricing starts with fixed-scope pilots, not enterprise procurement cycles. The buyer keeps the upside of owning the platform we built for them.

Not in scope

Re-selling Salesforce, Adobe or Braze. We replace the parts of those stacks where our platforms outperform, and tell you when they don't.

03
Interactive ad units

Rich Media Advertising

Dynamic creative that recomposes itself per audience, per channel, in real time. One creative spec, hundreds of personalised variants. Without trafficking each one.

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What we deliver
  • + Interactive HTML5 units
  • + Dynamic creative optimisation
  • + Programmatic personalisation
  • + VPAID & VAST
  • + Trafficking ops
  • + Performance reporting
Recent outcome

Recent: 2.4× CTR on a Tier-1 publisher placement that originally refused interactive units.

Not in scope

Standalone banner production. Every unit we ship is built to recompose.

04
Where themes give up

Ecommerce Customisation

When the theme runs out, we keep going. Storefronts that fit the catalogue, not the other way round. Across Shopify Plus, WooCommerce, headless and custom builds.

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What we deliver
  • + Shopify Plus builds
  • + WooCommerce
  • + Headless commerce
  • + Hydrogen & Liquid
  • + Subscription & B2B
  • + CRO programmes
Recent outcome

Recent: rebuilt a 12,000-SKU lighting catalogue in 9 weeks, with margin-aware merchandising. Conversion lifted 31%.

Not in scope

Marketplace listings management. Our work starts at your storefront.

05
Customer-facing experiences

Web & App Development

From marketing sites to customer apps. Designed to convert, retain, and scale alongside your audience.

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What we deliver
  • + Marketing sites
  • + Web applications
  • + Mobile (iOS/Android)
  • + Conversion optimisation
  • + Personalisation
  • + Analytics & reporting
Recent outcome

Recent: shipped a self-care mobile app for a national MVNO. 8 weeks, brief to store. Both iOS and Android.

Not in scope

Heavy back-office software, ERP, or core banking systems. We build the customer surface.

Services · Common questions

What clients ask before they brief.

Are you an agency or an in-house team for hire?
Both, depending on the engagement. We work as a conventional digital agency on campaign, creative and platform work, and we embed senior team members in client organisations on longer engagements that need owned outcomes rather than billable hours. The shape of the contract follows the shape of the work, not the other way around.
Which industries do you work with?
Financial services, telco, retail, media and insurance are the categories where the team has the deepest scar tissue. We do not work in tobacco, gambling or industries we cannot defend in a press release. We are particularly experienced with brands whose customer base lives in South Africa, the rest of sub-Saharan Africa, and the South African diaspora.
Do you take on retainer or project work?
Both. Retainers are the right shape for ongoing platform operations, content programmes and always-on campaigns. Project work is the right shape for new builds, brand launches, campaign sprints and platform implementations. We are happy to start on a project and convert to retainer once the rhythm is established, or to start on retainer and graduate to platform ownership inside Xanite or Persaic.
How quickly can you start?
On a standard scope, the brief is signed in week one, the team is in the room in week two, and the first deliverable lands in week three or four. For platform implementations the timeline is longer. For an existing client adding a discipline, work usually starts within the same week.
Do you work outside South Africa?
Yes. The team is South African by base but the work is regional. We have shipped projects across the SADC region, the Middle East and the UK. South African time zone, English-speaking, and we travel for the work that requires it.