The end of the product page
When the agent does the buying, the search engine, the product page and the checkout each lose their reason for existing in their current form. Brands have eighteen months before the rewrite is unavoidable.
The AI programmatic audit is coming
Last week’s IAB Tech Lab draft sets the first real reporting standard for AI-driven programmatic delivery. The stacks that survive it look almost nothing like the stacks running campaigns today.
What comes after the CRM
In Corporate & Investment Banking the second product wins the third. Periodic CRM reviews are the wrong cadence for a continuous relationship. Banks are starting to notice.
The new rules of the lookbook
AI-generated on-model imagery crossed the production-ready threshold this season. The studio is no longer the bottleneck. The brief is.
Writing to be cited
Search engines stopped delivering links and started delivering answers. The new unit of ranking is the citation, and almost no brand is writing for it.