Six prompts that surface the real questions before vendors get to slide three.
Most martech RFPs are written to compare features. The features are the least interesting part of the comparison. What you actually want to know: what does the platform feel like to operate, what fails first when you stretch it, and what does the road to value look like.
Six prompts
- Show us a campaign that broke in production, and walk us through what your team did.
- Walk us through a real customer's first 90 days. Not the demo path — the actual implementation calendar.
- What in your roadmap have you already deprioritised, and why?
- Which two integrations consistently cause pain, and how do customers usually solve it?
- Show us a query against your audit log from a real customer environment, with the customer's permission.
- What would you recommend we don't buy from you, and why?
Written by Studio ·