Broadbrand
← Back to Blog
Note · 4 min read

Why we paid for our own Shopify Plus instance

Studio

Owning a production-grade ecommerce sandbox changed how we scope every brief.

We used to scope ecommerce work the way most agencies do — from documentation, screenshots, and the client's staging site. The estimates were always approximate, the surprises always expensive.

What changed

We paid for our own Shopify Plus instance. It costs more than a coffee budget, less than a hire. It runs every integration we've ever built, and every kind of catalogue we've worked on.

The difference shows up in three places: scoping, demos, and onboarding. Scopes get tighter because we test before we promise. Demos land harder because the client can click through a real version. Onboarding shrinks because new engineers learn against the sandbox, not against client production.

What we'd do differently

We'd have done it sooner.


Written by Studio ·
Subscribe →
Keep reading
Note

The Information Regulator is not bluffing anymore.

May 2026 · 8 min
Opinion

Every click is suspicious now.

May 2026 · 8 min
Essay

How South African retail built its own channel.

May 2026 · 10 min